Processing of personal data
Personal data is all information that relates to an identified or identifiable person. A data subject is a person about whom personal data are processed. Processing includes any handling of personal data, irrespective of the means and procedures used, in particular the storage, disclosure, procurement, deletion, storage, modification, destruction and use of personal data.
We process personal data in accordance with Swiss data protection law. In addition, we process personal data – insofar and to the extent that the EU DSGVO is applicable – in accordance with the following legal principles in connection with Art. 6 para. 1 DSGVO:
We process personal data for as long as is necessary for the respective purpose or purposes. In the case of longer-term storage obligations due to legal and other obligations to which we are subject, we will limit the processing accordingly.
Privacy policy for cookies
This website uses cookies. These are small text files that make it possible to store specific user-related information on the user’s terminal device while the user is using the website. Cookies make it possible, in particular, to determine the frequency of use and the number of users of the pages, to analyze the behavior of the page use, but also to make our offer more customer-friendly. Cookies remain stored at the end of a browser session and can be retrieved when the user revisits the site. If you do not wish this, you should set your internet browser to refuse to accept cookies.
A general objection to the use of cookies used for online marketing purposes can be declared for many of the services, especially in the case of tracking, via the US site http://www.aboutads.info/choices/ or the EU site http://www.youronlinechoices.com/.Furthermore, the storage of cookies can be achieved by deactivating them in the browser settings. Please note that in this case not all functions of this online offer can be used.
Privacy Policy for SSL/TLS Encryption
This website uses SSL/TLS encryption for reasons of security and to protect the transmission of confidential content, such as the requests you send to us as site operator. You can recognize an encrypted connection by the fact that the address line of your browser changes from “http://” to “https://” and by the lock symbol in your browser line.
If SSL or TLS encryption is activated, the data you send to us cannot be read by third parties.
Privacy policy for server log files
The provider of this website automatically collects and stores information in so-called server log files, which your browser automatically sends to us. These are:
These data cannot be assigned to specific persons. A consolidation of this data with other data sources is not carried out. We reserve the right to check these data subsequently if we become aware of concrete indications of illegal use.
Third party services
This website uses Google Maps for embedding maps, Google Invisible reCAPTCHA for protection against bots and spam and YouTube for embedding videos.
These services of the American Google LLC use among other things cookies and as a result data is transferred to Google in the USA, whereby we assume that in this context no personal tracking takes place solely through the use of our website.
Google is committed to ensuring an appropriate level of data protection in accordance with the American-European and the American-Swiss Privacy Shield.
Further information can be found in Google’s privacy policy.
Privacy policy for contact form
If you send us inquiries via the contact form, your details from the inquiry form, including the contact data you provide there, will be stored by us for the purpose of processing the inquiry and in the event of follow-up questions. We will not pass on this data without your consent.
Privacy policy for newsletter data
If you would like to receive the newsletter offered on this website, we need an e-mail address from you as well as information that allows us to verify that you are the owner of the e-mail address provided and that you agree to receive the newsletter. Further data will not be collected. We use these data exclusively for sending the requested information and do not pass them on to third parties.
You can revoke your consent to the storage of your data, your e-mail address and its use for sending the newsletter at any time, for example by clicking on the “unsubscribe link” in the newsletter.
Rights of data subjects
Right to confirmation
Every data subject has the right to obtain confirmation from the website operator as to whether personal data relating to him are being processed. If you wish to exercise this right of confirmation, you can contact the data protection officer at any time.
Right to information
Every person affected by the processing of personal data has the right to receive free information from the operator of this website at any time about the personal data stored about him and a copy of this information. In addition, the following information may be provided if necessary:
Furthermore, the data subject has the right of information as to whether personal data has been transferred to a third country or to an international organization. If this is the case, the data subject shall also have the right to obtain information on the appropriate safeguards in relation to the transfer.
If you would like to make use of this right to information, you can contact our data protection officer at any time.
Right of rectification
Any person affected by the processing of personal data has the right to demand the immediate correction of incorrect personal data concerning him. Furthermore, the data subject shall have the right to request the completion of incomplete personal data, including by means of a supplementary declaration, having regard to the purposes of the processing.
If you would like to make use of this right of correction, you can contact our data protection officer at any time.
Right of deletion (right to be forgotten)
Any person concerned by the processing of personal data has the right to obtain from the controller of this website the immediate deletion of personal data concerning him/her, if one of the following reasons applies and insofar as the processing is not necessary:
If one of the above reasons applies and you wish to have personal data stored by the operator of this website deleted, you can contact our data protection officer at any time. The data protection officer of this website will ensure that the request for deletion is complied with immediately.
Right to limit processing
Any person affected by the processing of personal data has the right to request the controller of this website to limit the processing if one of the following conditions is met:
If one of the above-mentioned conditions is met, you can request the restriction of personal data stored by the operator of this website by contacting our data protection officer at any time. The data protection officer of this website will initiate the restriction of processing.
Right to data transferability
Every person concerned by the processing of personal data has the right to obtain the personal data concerning him/her in a structured, common and machine-readable format. He/she also has the right to have this data communicated to another person in charge, if the legal requirements are met.
Furthermore, the person concerned has the right to obtain that the personal data be transferred directly from one person in charge to another person in charge, as far as this is technically feasible and provided that this does not affect the rights and freedoms of other persons.
To assert your right to data transferability, you can contact the data protection officer appointed by the operator of this website at any time.
Right of objection
Any person concerned by the processing of personal data has the right to object at any time, for reasons arising from his particular situation, to the processing of personal data concerning him.
In the event of an objection, the operator of this website will no longer process the personal data unless we can prove compelling reasons for processing worthy of protection which outweigh the interests, rights and freedoms of the person concerned, or if the processing serves to assert, exercise or defend legal claims.
To exercise your right of objection, you can contact the data protection officer of this website directly.
Right to revoke a data protection consent
Every person affected by the processing of personal data has the right to revoke his or her consent to the processing of personal data at any time.
If you wish to exercise your right to revoke your consent, you can contact our data protection officer at any time.
Privacy policy for objection advertising mails
The use of contact data published within the scope of the imprint obligation for the transmission of not expressly requested advertisement and information materials is hereby contradicted. The operators of the site expressly reserve the right to take legal action in the event of unsolicited sending of advertising information, such as through spam e-mails.
Use of Google Maps
This website uses the offer of Google Maps. This allows us to display interactive maps directly on the website and enables you to use the map function conveniently. By visiting the website, Google receives the information that you have called up the corresponding subpage of our website. This happens regardless of whether Google provides a user account through which you are logged in or whether no user account exists. If you are logged in at Google, your data will be assigned directly to your account. If you do not want the assignment with your profile at Google, you have to log out before activating the button. Google stores your data as user profiles and uses them for the purposes of advertising, market research and/or demand-oriented design of its website. Such an evaluation is carried out in particular (even for users who are not logged in) to provide need-based advertising and to inform other users of the social network about your activities on our website. You have the right to object to the creation of these user profiles, whereby you must contact Google to exercise this right. Further information on the purpose and scope of data collection and its processing by Google, along with further information on your rights in this regard and setting options to protect your privacy, can be found at: www.google.de/intl/de/policies/privacy.
Google AdWords
This website uses Google Conversion Tracking. If you have reached our website via an advertisement placed by Google, Google Adwords will place a cookie on your computer. The cookie for conversion tracking is set when a user clicks on an ad placed by Google. These cookies expire after 30 days and are not used for personal identification. If the user visits certain pages on our site and the cookie has not expired, we and Google can recognize that the user clicked on the ad and was redirected to that page. Each Google AdWords customer receives a different cookie. As a result, cookies cannot be tracked through the websites of AdWords customers. The information collected through the conversion cookie is used to compile conversion statistics for advertisers who have opted in to conversion tracking. Customers are told the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive information that personally identifies users.
If you do not wish to participate in tracking, you can refuse the necessary setting of a cookie – for example, by changing your browser settings to generally disable the automatic setting of cookies or to set your browser to block cookies from the domain “googleleadservices.com”.
Please note that you are not allowed to delete the opt-out cookies as long as you do not wish to record measurement data. If you have deleted all your cookies in your browser, you will have to set the respective opt-out cookie again.
Use of Google Remarketing
This website uses the remarketing function of Google Inc. to present interest-related advertisements to website visitors within the Google advertising network. A so-called “cookie” is stored in the website visitor’s browser, which makes it possible to recognize the visitor when he or she visits websites that belong to the Google advertising network. On these pages, the visitor may be presented with advertisements relating to content that the visitor has previously viewed on websites that use Google’s remarketing function.
According to its own information, Google does not collect any personal data during this process. If you still do not wish to use Google’s remarketing function, you can deactivate it by making the appropriate settings at http://www.google.com/settings/ads. Alternatively, you can disable the use of cookies for interest-based advertising via the advertising network initiative by following the instructions at http://www.networkadvertising.org/managing/opt_out.asp.
Use of Google reCAPTCHA
This website uses the service reCAPTCHA of Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”). The purpose of the query is to distinguish whether the input is made by a human being or by automated, machine processing. The query includes the sending of the IP address and any other data required by Google for the reCAPTCHA service to Google. For this purpose, your input will be transmitted to Google and used there. Your IP address will, however, be shortened by Google within member states of the European Union or in other signatory states of the Agreement on the European Economic Area before being used. Only in exceptional cases will the full IP address be transferred to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of this service. The IP address transmitted by your browser in the context of reCaptcha is not combined with other data from Google. Your data may also be transferred to the USA. For data transmissions to the USA, an adequacy decision of the European Commission, the “Privacy Shield”, is in place. Google participates in the “Privacy Shield” and has submitted to the requirements. By clicking on the query, you consent to the processing of your data. The processing is carried out on the basis of Art. 6 (1) lit. a DSGVO with your consent. You may revoke your consent at any time without affecting the legality of the processing carried out on the basis of the consent until revocation.
For more information about Google reCAPTCHA and its privacy policy, please visit:
https://policies.google.com/privacy?hl=de
Privacy policy for Google Analytics
This website uses Google Analytics, a web analysis service of Google Ireland Limited. If the person responsible for data processing on this website is located outside the European Economic Area or Switzerland, Google Analytics data processing is carried out by Google LLC. Google LLC and Google Ireland Limited are hereinafter referred to as “Google”.
With the statistics obtained, we can improve our offer and make it more interesting for you as a user. This website also uses Google Analytics for a cross-device analysis of visitor flows, which is carried out via a user ID. If you have a Google user account, you can deactivate the cross-device analysis of your usage in the settings there under “My data”, “Personal data”.
The legal basis for the use of Google Analytics is Art. 6 para. 1 sentence 1 lit. f DS-GVO. The IP address transmitted by your browser within the framework of Google Analytics is not merged with other data from Google. We would like to point out that on this website Google Analytics has been extended by the code “_anonymizeIp();” in order to ensure anonymous collection of IP addresses. This means that IP addresses are further processed in a shortened form, thus excluding the possibility of personal references. If the data collected about you contains a personal reference, this is immediately excluded and the personal data is immediately deleted.
Only in exceptional cases is the full IP address transferred to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on the website activities and to provide further services to the website operator in connection with the use of the website and the Internet. For the exceptional cases in which personal data is transferred to the USA, Google has subjected itself to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework.
Google Analytics uses cookies. The information generated by the cookie about your use of this website is usually transferred to a Google server in the USA and stored there. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) to Google and the processing of this data by Google by downloading and installing the browser plugin available at the following link: deactivate Google Analytics.
You can also prevent the use of Google Analytics by clicking on this link: Disable Google Analytics. This will cause a so-called opt-out cookie to be stored on your data carrier, which prevents the processing of personal data by Google Analytics. Please note that if you delete all cookies on your end device, these opt-out cookies will also be deleted, which means that you will have to set the opt-out cookies again if you want to continue to prevent this form of data collection. The opt-out cookies are set per browser and computer/device and must therefore be activated separately for each browser, computer or other device.
Privacy policy for Google Ads
This website uses the online marketing tool Google Ads from Google (“Google Ads”). Google Ads uses cookies to serve ads relevant to users, to improve campaign performance reports, or to prevent a user from seeing the same ads more than once. Google uses a cookie ID to help identify which ads are shown in which browser and to prevent them from being shown more than once. Google may also use cookie IDs to track conversions related to ad requests. This is the case, for example, when a user sees a Google Ads ad and later visits the advertiser’s website using the same browser and makes a purchase. According to Google, Google Ads cookies contain no personal information.
Due to the marketing tools used, your browser automatically establishes a direct connection with the Google server. Through the integration of Google Ads, Google receives the information that you have called up the corresponding part of our website or clicked on an advertisement from us. If you are registered with a Google service, Google can assign the visit to your account. Even if you are not registered with Google or have not logged in, it is possible that Google will find out and save your IP address.
You can prevent participation in this tracking procedure in various ways:
The legal basis for the processing of your data is a balancing of interests, according to which the processing of your personal data described above is not opposed by any overriding contrary interests on your part (Art. 6 para. 1 sentence 1 lit. f DSGVO). Further information on Google Ads by Google can be found at https://ads.google.com/intl/de_DE/home/, as well as on data protection at Google in general: https://www.google.de/intl/de/policies/privacy. Alternatively, you can visit the website of the Network Advertising Initiative (NAI) at https://www.networkadvertising.org.
Privacy policy for the use of Google Web Fonts
This website uses so-called web fonts, which are provided by Google, for the uniform display of fonts. When you call up a page, your browser loads the required web fonts into its browser cache to display texts and fonts correctly. If your browser does not support Web Fonts, a standard font from your computer will be used.
For more information about Google Web Fonts, please visit https://developers.google.com/fonts/faq and Google’s privacy policy: https://www.google.com/policies/privacy/
Google Tag Manager
Google Tag Manager is a solution with which we can manage so-called website tags via an interface and thus integrate e.g. Google Analytics and other Google marketing services into our online offering. The Tag Manager itself, which implements the tags, does not process any personal data of the users. With regard to the processing of users’ personal data, we refer to the following information on Google services. Usage guidelines: https://www.google.com/intl/de/tagmanager/use-policy.html.
Privacy policy for Hubspot
Our website uses Hubspot, a marketing automation software from HubSpot, 2nd Floor 30 North Wall Quay, Dublin 1, Ireland. HubSpot is a software company from the USA with a European office in Ireland. Hubspot helps us to analyze the usage of our portal. For this purpose Hubspot uses cookies.
Certain usage data is linked to your person (e.g. after entry in a registration form) and stored in our CRM. This enables us to send you information and offers tailored to your specific interests.
Your personal information may also be transferred to Hubspot’s servers in the United States. The appropriate level of protection is provided by the fact that HubSpot, Inc. participates in and is certified to comply with the EU-US Data Shield Agreement.
We use Hubspot to provide you with information and offers tailored to your needs. Accordingly, we have a legitimate interest within the meaning of Article 6 paragraph 1 letter f) of the Basic Data
Protection Regulation in this processing. The legal basis for the processing of your personal data by us in connection with the use of Hubspot is Article 6 (1) (f) of the Basic Privacy Regulation.
When you use Hubspot, we store your personal data for as long as necessary to provide you with information and offers that meet your needs.
The provision of personal data collected through Hubspot is not required by law or contract or necessary for the conclusion of a contract. If you do not provide us with this data, we will not be able to provide you with information and offers tailored to your needs.
For more information about Hubspot’s use of data, please see Hubspot’s privacy policy at https://legal.hubspot.com/de/privacy-policy.
You can object to the use of your data at any time, e.g. by sending an e-mail to our e-mail address in this privacy policy.
HubSpot is certified under the EU-U.S. Privacy Shield Framework and is subject to TRUSTe’s Privacy Seal and the U.S.-Swiss Safe Harbor Framework.
Use of Matomo
This website uses Matomo (formerly Piwik), an open source software for statistical analysis of visitor access. Matomo uses so-called cookies, i.e. text files which are stored on your computer and which enable an analysis of your use of the website.
The information generated by the cookie about your use of the website is stored on a server in Germany.
The IP address is anonymized immediately after processing and before it is saved. You have the possibility to prevent the installation of cookies by changing the settings of your browser software.
We would like to point out that with the appropriate settings, not all functions of this website may be available.
You can decide whether a unique web analysis cookie may be stored in your browser to enable the website operator to collect and analyze various statistical data.
Use of Adobe Analytics (Omniture)
This website uses Adobe Analytics, a web analytics service provided by Adobe Systems Software Ireland Limited (“Adobe”). Adobe Analytics uses so-called cookies, i.e. text files which are stored on your computer and which enable an analysis of your use of the website. If a tracking data record is transmitted from a website visitor’s browser to Adobe Datacenter, the server settings we make ensure that the IP address is anonymized before geolocation, i.e. that the last octet of the IP address is replaced by zeros. Before the tracking packet is saved, the IP address is replaced by individual generic IP addresses.
On behalf of the operator of this website, Adobe will use this information to evaluate the use of the website by users, to compile reports on website activities and to provide further services to the website operator in connection with website and Internet use. The IP address transmitted by your browser in the context of Adobe Analytics is not merged with other data from Adobe.
You can prevent the storage of cookies by adjusting your browser software accordingly. However, this offer points out to the user that in this case you may not be able to use all functions of this website to their full extent. Furthermore, users can prevent the collection of data generated by the cookie and relating to their use of the website (including their IP address) from being sent to Adobe and the processing of this data by Adobe by downloading and installing the browser plug-in available at the following link: http://www.adobe.com/de/privacy/opt-out.html
Analysis by WiredMinds
This website uses the pixel-code technology of WiredMinds AG (www.wiredminds.de) to analyze visitor behavior
Data is collected, processed and stored from which user profiles are created under a pseudonym. Where possible and reasonable, these user profiles are completely anonymized. Cookies can be used for this purpose. Cookies are small text files that are stored in the visitor’s Internet browser and serve to recognize the Internet browser. The data collected, which may also contain personal data, is transmitted to WiredMinds or collected directly by WiredMinds. WiredMinds may use information left behind by visits to the websites to create anonymous user profiles. The data thus obtained will not be used to personally identify the visitor to this website without the separately granted consent of the person concerned and will not be merged with personal data about the bearer of the pseudonym. As far as IP addresses are recorded, their immediate anonymization is carried out by deleting the last number block.
For requests regarding opt-out, please refer to the contact information at the beginning of this privacy policy.
Use of the scalable central measuring method
This website uses the measuring method (“SZMnG”) of INFOnline GmbH (https://www.INFOnline.de) to determine statistical parameters on the use of our offers. The aim of the usage measurement is to determine the number of visits to our website, the number of website visitors and their surfing behavior statistically – on the basis of a uniform standard procedure – in order to obtain values that are comparable throughout the market.
For all digital offers that are members of the Informationsgemeinschaft zur Feststellung der Verbreitung von Werbeträgern e.V. (IVW – http://www.ivw.eu) or participating in the studies of the Arbeitsgemeinschaft Online-Forschung e.V. (AGOF – http://www.agof.de), the usage statistics are regularly updated by AGOF and the Arbeitsgemeinschaft Media-Analyse e.V. (agma – http://www.agma-mmc.de) and published with the performance value “Unique User” as well as by the IVW with the performance values “Page Impression” and “Visits”. These ranges and statistics can be viewed on the respective websites.
The measurement by means of the SZMnG measurement procedure by INFOnline GmbH shall be carried out with justified interest pursuant to Art. 6 para. 1 lit. f) DSGVO.
The purpose of the processing of personal data is the compilation of statistics and the creation of user categories. The statistics serve to trace and document the use of our offer. The user categories form the basis for the alignment of advertising material or advertising measures according to the interests of the user. In order to market this website, it is essential to measure usage in order to ensure comparability with other market participants. Our legitimate interest results from the economic usability of the knowledge gained from the statistics and user categories and the market value of our website – also in direct comparison with websites of third parties – which can be determined by means of the statistics.
Furthermore, we have a legitimate interest in making the pseudonymized data available to INFOnline, AGOF and IVW for the purpose of market research (AGOF, agma) and for statistical purposes (INFOnline, IVW). Furthermore, we have a legitimate interest in making the pseudonymized data available to INFOnline for further development and provision of advertising material in line with our interests.
INFOnline GmbH collects the following data, which are personal data according to EU-DSGVO:
The INFOnline GmbH measurement method used on this website determines usage data. This is done in order to determine the performance values of page impressions, visits and clients and to form further key figures from this (e.g. qualified clients). Furthermore, the measured data is used as follows:
The complete IP address is not stored by INFOnline GmbH. The abbreviated IP address is stored for a maximum of 60 days. The usage data in connection with the unique identifier is stored for a maximum of 6 months.
The IP address as well as the shortened IP address will not be passed on. For the preparation of the
AGOF study, data with client identifiers will be forwarded to the following AGOF service providers:
The person concerned has the following rights:
For inquiries of this kind, please use the contact information at the end of this privacy policy. Please note that in the case of such inquiries, we must ensure that the person concerned is indeed the data subject.
Right of objection
If you do not wish to participate in the measurement, you can object to it by clicking on the following link: https://optout.ioam.de
To guarantee exclusion from the measurement, it is technically necessary to set a cookie. If you delete the cookies in your browser, it is necessary to repeat the opt-out process under the link above.
The data subject has the right to appeal to a data protection authority.
Further information on data protection in the measurement procedure can be found on the website of INFOnline GmbH (https://www.infonline.de), which operates the measurement procedure, the data protection website of AGOF (http://www.agof.de/datenschutz) and the data protection website of IVW (http://www.ivw.eu).
Use of the scalable central measuring method by one application
Our application uses the measuring method (“SZMnG”) of INFOnline GmbH
(https://www.INFOnline.de) to determine statistical parameters on the use of our offers. The aim of the usage measurement is to statistically determine the intensity of use, the number of uses and users of our application and their surfing behavior – on the basis of a uniform standard procedure – and thus to obtain values that are comparable throughout the market.
For all digital offers that are members of the Informationsgemeinschaft zur Feststellung der Verbreitung von Werbeträgern e.V. (IVW – http://www.ivw.eu) or participating in the studies of the Arbeitsgemeinschaft Online-Forschung e.V. (AGOF – http://www.agof.de), the usage statistics are regularly updated by AGOF and the Arbeitsgemeinschaft Media-Analyse e.V. (agma – http://www.agma-mmc.de) and published with the performance value “Unique User” as well as by the IVW with the performance values “Page Impression” and “Visits”. These ranges and statistics can be viewed on the respective websites.
The measurement by means of the SZMnG measurement procedure by INFOnline GmbH shall be carried out with justified interest pursuant to Art. 6 para. 1 lit. f) DSGVO.
The purpose of the processing of personal data is the compilation of statistics for the creation of user categories. The statistics serve to enable us to trace and document the use of our offer. The user categories form the basis for the alignment of advertising material or advertising measures according to the interests of the users. In order to market this application, it is essential to measure usage in order to ensure comparability with other market participants. Our legitimate interest results from the economic usability of the knowledge gained from the statistics and user categories and the market value of our application – also in direct comparison with third-party applications – which can be determined from the statistics.
Furthermore, we have a legitimate interest in making the pseudonymized data available to INFOnline, AGOF and IVW for the purpose of market research (AGOF, agma) and for statistical purposes (IVW, INFOnline). Furthermore, we have a legitimate interest in making the pseudonymized data available to INFOnline for further development and provision of advertising material in line with our interests.
INFOnline GmbH collects the following data, which according to the DSGVO are related to individuals:
The following unique device identifiers can be transmitted to INFOnline GmbH as hash:
The INFOnline GmbH measurement method used in this application determines usage data. This is done in order to ascertain the performance values of page impressions, visits and clients and to form further key figures from this (e.g. qualified clients). Furthermore, the measured data is used as follows:
The complete IP address is not stored by INFOnline GmbH. The abbreviated IP address is stored for a maximum of 60 days. The usage data in connection with the unique identifier is stored for a maximum of 6 months.
The IP address as well as the shortened IP address will not be passed on. For the preparation of the
AGOF study, data with client identifiers will be forwarded to the following AGOF service providers:
The person concerned has the following rights:
For inquiries of this kind, please use the contact information at the beginning of this privacy policy. Please note that in the case of such inquiries, we must ensure that the person concerned is indeed the data subject.
Right of objection
If you do not want to participate in the measurement, you can object here:
The data subject has the right to appeal to a data protection authority.
Further information on data protection in the measurement procedure can be found on the website of INFOnline GmbH (https://www.infonline.de), which operates the measurement procedure, the data protection website of AGOF (http://www.agof.de/datenschutz) and the data protection website of IVW (http://www.ivw.eu).
Privacy policy for the use of Hotjar
This website uses Hotjar’s services to improve the user experience. Hotjar Ltd Hotjar Ltd is a European company with headquarters in Malta (Hotjar Ltd, Level 2, St Julians Business Centre, 3, Elia Zammit Street, St Julians STJ 1000, Malta, Europe). Mouse clicks and mouse and scroll movements can be recorded. Keystrokes made on this website can also be recorded. Personalized information is not recorded. Hotjar uses a tracking code to collect and transmit your data. When you visit our website, the Hotjar tracking code automatically collects data based on your activity and stores it on Hotjar’s servers (located in Ireland). In addition, the cookies placed by the website on your computer or terminal device also collect data. For more information about how Hotjar works, please visit this page: https://www.hotjar.com/privacy.
If you wish to opt-out of Hotjar’s collection of this information, please click here:
https://www.hotjar.com/opt-out.
Tracking Tool CrazyEgg
This website uses the CrazyEgg.com tracking tool to record randomly selected individual visits exclusively with anonymized IP addresses. This tracking tool allows us to use cookies to analyze how you use the website (e.g. what content is clicked on). For this purpose, a usage profile is displayed visually. Only usage profiles are created when using pseudonyms. The legal basis for the processing of your data is a weighing of interests, according to which the processing of your personal data described above is not opposed by any predominant, contrary interests on your part (Art. 6 para. 1 sentence 1 lit. f DSGVO).
You may at any time object to the collection, processing and recording of data generated by CrazyEgg.com by following these instructions. For more information on data protection at CrazyEgg.com, please see this Privacy Policy.
Traking Tool Chartbeat
This website uses the web analysis tool “ChartBeat” of Chartbeat Inc. from 826 Broadway, 6th Floor, New York, NY 10003, USA. To analyze the use of the websites, ChartBeat collects and evaluates certain usage data that your browser transmits. ChartBeat may use one or more cookies to collect this usage data. In addition, the IP address assigned to your device at the time in question and, in some cases, a device-specific customer number is transmitted. The IP address is only used for session identification and geolocalization (up to city level). We only receive statistical, aggregated data without the possibility to establish a personal reference. The legal basis for the processing of your data is a balancing of interests, according to which the processing of your personal data described above is not opposed by any predominant, contrary interests on your part (Art. 6 para. 1 sentence 1 lit. f DSGVO). You can find more information about Chartbeat at chartbeat.com/about/. The privacy policy of Chartbeat can be found at chartbeat.com/privacy.
Mouseflow
This website uses Mouseflow, a web analysis tool from Mouseflow ApS, Flaesketorvet 68, 1711 Copenhagen, Denmark. Data processing is used for the purpose of analysing this website and its visitors. For this purpose, data is collected and stored for marketing and optimization purposes. From this data, user profiles can be created under a pseudonym. Cookies may be used for this purpose. The web analysis tool Mouseflow records randomly selected individual visits (only with anonymized IP address). This creates a log of mouse movements and clicks with the intention of randomly replaying individual website visits and deriving potential improvements for the website from this. The data collected with Mouseflow will not be used to personally identify the visitor of this website and will not be merged with personal data about the bearer of the pseudonym without the separately given consent of the person concerned. The processing is carried out on the basis of Art. 6 para. 1 letter f DSGVO from the legitimate interest in direct customer communication and in the design of the website to meet the needs of the customer. You have the right to object at any time for reasons arising from your particular situation to the processing of your personal data based on Art. 6 para. 1 letter f DSGVO. For this purpose, you can deactivate a recording on all websites that use Mouseflow globally for the browser you are currently using by clicking on the following link: Deactivate Mouseflow
Privacy policy for Facebook
This website uses features of Facebook Inc, 1601 S. California Ave, Palo Alto, CA 94304, USA . When you access our pages with Facebook plug-ins, a connection is established between your browser and Facebook’s servers. Data is already being transferred to Facebook. If you have a Facebook account, this data can be linked to it. If you do not want this data to be linked to your Facebook account, please log out of Facebook before visiting our site. Interactions, in particular the use of a comment function or clicking a “Like” or “Share” button are also passed on to Facebook. You can learn more at https://de-de.facebook.com/about/privacy.
Privacy Policy for Instagram
On our website functions of the Instagram service are integrated. These functions are offered by Instagram Inc, 1601 Willow Road, Menlo Park, CA, 94025, USA integrated. If you are logged in to your Instagram account, you can link the contents of our pages to your Instagram profile by clicking the Instagram button. This allows Instagram to associate your visit to our sites with your account. We would like to point out that we, as the provider of the pages, have no knowledge of the content of the transmitted data or its use by Instagram.
For more information, please refer to Instagram’s privacy policy:
http://instagram.com/about/legal/privacy/
Privacy policy for LinkedIn
This website uses features of the LinkedIn network. The provider is LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA. Each time you access one of our pages that contains LinkedIn features, a connection to LinkedIn’s servers is established. LinkedIn will be notified that you have visited our sites using your IP address. If you click on LinkedIn’s “Recommend Button” and are logged into your LinkedIn account, LinkedIn will be able to track your visit to our site to you and your account. We would like to point out that we, as the provider of these pages, have no knowledge of the content of the transmitted data or its use by LinkedIn.
For more information, please see the LinkedIn privacy policy at:
https://www.linkedin.com/legal/privacy-policy
External payment service providers
This website uses external payment service providers, through whose platforms the users and we can make payment transactions. For example via
Within the framework of the performance of contracts, we appoint payment service providers on the basis of the Swiss Data Protection Ordinance and, where necessary, Art. 6 para. 1 lit. b. EU-DSGVO. Furthermore, we use external payment service providers on the basis of our legitimate interests in accordance with the Swiss Data Protection Ordinance and, where necessary, Art. 6 para. 1 lit. f. EU-DSGVO in order to offer our users effective and secure payment options.
The data processed by the payment service providers include inventory data, such as name and address, bank data, such as, among others, account or credit card numbers, passwords, TANs and checksums, as well as contract, sum and recipient related data. The information is required to complete the transactions. However, the data entered is only processed by the payment service providers and stored by them. We as the operator do not receive any information about (bank) account or credit card, but only information to confirm (accept) or reject the payment. Under certain circumstances, the payment service providers may transfer the data to credit agencies. The purpose of this transmission is to check identity and creditworthiness. In this regard, we refer to the general terms and conditions and data protection notices of the payment service providers.
For the payment transactions, the terms and conditions and the data protection information of the respective payment service providers apply, which can be accessed within the respective website or transaction applications. We also refer to these for further information and the assertion of rights of revocation, information and other rights of affected persons.
Newsletter – Mailchimp
The newsletters are sent via the mailing service provider ‘MailChimp’, a newsletter dispatch platform of the US provider Rocket Science Group, LLC, 675 Ponce De Leon Ave NE #5000, Atlanta, GA 30308, USA. You can view the data protection regulations of the mailing service provider here. The Rocket Science Group LLC d/b/a MailChimp is certified under the PrivacyShield Agreement and thus offers a guarantee to comply with the European data protection level (PrivacyShield). The mail order service provider is used on the basis of our legitimate interests according to art. 6 para. 1 lit. f DSGVO and an order processing contract according to art. 28 para. 3 p. 1 DSGVO.
The dispatch service provider can use the data of the recipients in pseudonymous form, i.e. without allocation to a user, to optimize or improve its own services, e.g. for technical optimization of the dispatch and presentation of the newsletter or for statistical purposes. However, the dispatch service provider does not use the data of our newsletter recipients to write to them itself or to pass the data on to third parties.
Newsletter via WhatsApp
You can also receive our free newsletter via the WhatsApp instant messaging service. WhatsApp is a service provided by WhatsApp Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, a subsidiary of WhatsApp Inc, 1601 Willow Road, Menlo Park, California 94025, USA, both of which are hereinafter referred to as “WhatsApp” only. In part, the processing of user data is carried out on WhatsApp servers in the USA.
However, by being certified with the EU-US Privacy Shield, WhatsApp guarantees that the EU’s data protection requirements are also met when processing data in the USA. In addition, WhatsApp provides additional privacy information.
To receive our newsletter via WhatsApp, you need a WhatsApp user account. For details on what data WhatsApp collects during registration, please refer to the WhatsApp privacy policy mentioned above.
If you then subscribe to our newsletter distribution via WhatsApp, the cell phone number you entered during the subscription process will be processed by WhatsApp. In addition, your IP address and the date and time of your registration are stored. As part of the registration process, your consent to receive the newsletter will be obtained, the content will be described in detail and reference will be made to this privacy policy.
The legal basis for sending the newsletter and the analysis is Art. 6 para. 1 lit. a.) DSGVO.
You can revoke your consent to receive the newsletter at any time with immediate effect in accordance with Art. 7 para. 3 DSGVO. To do so, you only need to inform us of your revocation. You can also block receipt of the newsletter by making a setting in the WhatsApp software on your end device.
Active Campaign
This website uses the services of Active Campaign to send newsletters. The provider is the US provider ActiveCampaign, LLC, 150 N. Michigan Ave Suite 1230, Chicago, IL, US, USA.
Active Campaign is a service that can be used to organize and analyze the sending of newsletters, among other things. If you enter data for the purpose of receiving newsletters (e.g. your e-mail address), this data is stored on Active Campaign’s servers in the USA.
Active Campaign is certified according to the “EU-US Privacy Shield”. The “Privacy-Shield” is an agreement between the European Union (EU) and the USA, which is intended to ensure compliance with European data protection standards in the USA.
With the help of Active Campaign we can analyze our newsletter campaigns. When you open an email sent with Active Campaign, a file contained in the email (called a web beacon) connects to Active Campaign’s servers in the USA. This allows you to determine whether a newsletter message has been opened and which links have been clicked on, if any. Technical information is also collected (e.g. time of access, IP address, browser type and operating system). This information cannot be assigned to the respective newsletter recipient. It is used exclusively for statistical analysis of newsletter campaigns. The results of these analyses can be used to better adapt future newsletters to the interests of the recipients.
If you do not want to receive analysis from Active Campaign, you must unsubscribe from the newsletter. To do so, we provide a link in every newsletter message. You can also unsubscribe directly on our website.
The data processing is based on your consent (Art. 6 para. 1 lit. a DSGVO). You can revoke this consent at any time by unsubscribing the newsletter. The legality of the data processing operations that have already taken place remains unaffected by the revocation.
The data you provide us with for the purpose of subscribing to the newsletter will be stored by us until you unsubscribe from the newsletter and will be deleted from our servers as well as from the servers of Active Campaign after you unsubscribe from the newsletter. Data stored by us for other purposes (e.g. e-mail addresses for the member area) remain unaffected by this.
For more information, please refer to Active Campaign’s privacy policy at https://www.activecampaign.com/privacy-policy/.
Link to Privacy Shield certification: https://www.privacyshield.gov.
Conclusion of a Data-Processing-Agreement
We have a “Data-Processing-Agreement” with Active Campaign in which we commit Active Campaign to protect our customers’ data and not to share it with third parties.
Use of Adobe Fonts
We use Adobe Fonts for the visual design of our website. Adobe Fonts is a service provided by Adobe Systems Incorporated, 345 Park Avenue, San Jose, CA 95110-2704, USA (Adobe), which gives us access to a font library. To incorporate the fonts we use, your browser must connect to an Adobe server in the USA and download the font required for our website. Adobe is thereby informed that our website was accessed from your IP address. For more information about Adobe fonts, please refer to Adobe’s privacy policy, which can be found here: Adobe Fonts
Use of Fonts.com
This Web site uses Fonts.com, a font visualization service provided by Monotype Imaging Holdings Inc. that allows this Web site to include font content in its pages. Personal Information Collected: Usage data and various types of data, as described in the service’s privacy policy. Place of Processing: United States of America (USA); Privacy Policy
Audio and Video Conferencing
We use audio and video conferencing services to communicate with our users and others. In particular, we may use them to conduct audio and video conferences, virtual meetings, and training sessions such as webinars.
We only use services for which an appropriate level of data protection is guaranteed. In addition to this data protection declaration, any conditions of the services used, such as terms of use or data protection declarations, also apply.
We use in particular Zoom, a service of the American Zoom Video Communications Inc. The rights according to the European data protection basic regulation (DSGVO) are also granted by Zoom to users in Switzerland. Further information on the type, scope and purpose of data processing can be found in the data protection guidelines and on the “Legal provisions and data protection” page of Zoom.
Privacy policy for YouTube
On this website, functions of the “YouTube” service are integrated. “YouTube” is owned by Google Ireland Limited, a company incorporated and operated under the laws of Ireland, with its registered office at Gordon House, Barrow Street, Dublin 4, Ireland, which operates the Services in the European Economic Area and Switzerland.
Your legal agreement with “YouTube” consists of the terms and conditions set forth at the following link: https://www.youtube.com/static?gl=de&template=terms&hl=de. These terms and conditions constitute a legally binding agreement between you and YouTube regarding your use of the Services.
Google’s Privacy Policy explains how “YouTube” treats your personal information and protects your privacy when you use the service.
Privacy policy for Vimeo
On this website plugins of the video portal Vimeo of Vimeo, LLC, 555 West 18th Street, New York, New York 10011, USA are integrated. Each time you access a page that offers one or more Vimeo video clips, a direct connection is established between your browser and a Vimeo server in the USA. Information about your visit and your IP address is stored there. Through interaction with the Vimeo plug-ins (e.g. clicking the start button), this information is also transmitted to Vimeo and stored there. The Vimeo Privacy Policy, which contains more detailed information about the collection and use of your data by Vimeo, can be found in the Vimeo Privacy Policy.
If you have a Vimeo user account and do not want Vimeo to collect information about you through this website and link it to your membership information stored at Vimeo, you must log out of Vimeo before visiting this website.
In addition, Vimeo calls up the tracker Google Analytics via an iFrame in which the video is called up. This is Vimeo’s own tracking, which we do not have access to. You can stop tracking by Google Analytics by using the deactivation tools that Google offers for some Internet browsers. In addition, you can prevent the collection of data generated by Google Analytics and related to your use of the website (including your IP address) to Google, as well as the processing of this data by Google, by downloading and installing the browser plugin available at the following link
https://tools.google.com/dlpage/gaoptout?hl=de
Order processing in the online store with customer account
We process the data of our customers in accordance with the data protection regulations of the Federal Republic of Germany (Data Protection Act, DSG) and the EU-DSGVO, within the framework of the ordering processes in our online store, in order to enable them to select and order the selected products and services, as well as to enable payment and delivery or execution.
The processed data includes master data (inventory data), communication data, contract data, payment data and the persons affected by the processing include our customers, interested parties and other business partners. The processing is carried out for the purpose of providing contractual services in the context of operating an online store, billing, delivery and customer services. For this purpose we use session cookies, e.g. for storing the contents of the shopping cart, and permanent cookies, e.g. for storing the login status.
The processing is based on Art. 6 para. 1 lit. b (execution of order transactions) and c (legally required archiving) DSGVO. The information marked as required is required for the establishment and fulfilment of the contract. We disclose the data to third parties only within the scope of delivery, payment or within the scope of the legal permissions and obligations. The data will only be processed in third countries if this is necessary for the fulfilment of the contract (e.g. on customer request for delivery or payment).
Users can optionally create a user account, in which they can especially view their orders. During the registration process, the required mandatory data will be provided to the users. The user accounts are not public and cannot be indexed by search engines such as Google. If users have terminated their user account, their data will be deleted with regard to the user account, subject to their safekeeping is necessary for reasons of commercial or tax law in accordance with Art. 6 para. 1 lit. c DSGVO. Data in the customer account will remain until their deletion with subsequent archiving in case of a legal obligation. It is the responsibility of the users to save their data in case of termination before the end of the contract.
Within the scope of registration and renewed logins and use of our online services, we store the IP address and the time of the respective user action. The storage is based on our legitimate interests, as well as the user’s need for protection against misuse and other unauthorized use. This data will not be passed on to third parties unless it is necessary to pursue our claims or there is a legal obligation to do so in accordance with Art. 6 Para. 1 lit. c DSGVO.
Deletion takes place after the expiry of legal warranty and comparable obligations, the necessity of data retention is checked at irregular intervals. In the case of legal archiving obligations, deletion takes place after the expiry of these obligations.
Agency services
We process the data of our customers in accordance with the data protection regulations of the Federal Republic of Germany (Data Protection Act, DSG) and the EU-DSGVO within the scope of our contractual services.
We process inventory data (e.g., customer master data, such as names or addresses), contact data (e.g., e-mail, telephone numbers), content data (e.g., text entries, etc.), contract data (e.g., subject matter of the contract, term of the contract), payment data (e.g., bank details, payment history), usage and metadata (e.g., in the context of the evaluation and performance measurement of marketing measures). The data subjects include our customers, interested parties and their customers, users, website visitors or employees as well as third parties. The purpose of processing is to provide contractual services, billing and our customer service. The legal basis of the processing is derived from Art. 6 para. 1 letter b DSGVO (contractual services), Art. 6 para. 1 letter f DSGVO (analysis, statistics, optimization, security measures). We process data which are necessary for the justification and fulfilment of the contractual services and point out the necessity of their disclosure. Disclosure to external parties will only be made if it is necessary within the scope of an order. When processing the data provided to us within the scope of an order, we act in accordance with the instructions of the client and the legal requirements of an order processing in accordance with Art. 28 DSGVO and do not process the data for any other purposes than those specified in the order.
We delete the data after expiration of legal warranty and comparable obligations. The necessity of keeping the data is checked at irregular intervals. In the case of legal archiving obligations, the deletion is carried out after the expiry of these obligations. In the case of data that has been disclosed to us by the client within the scope of an order, we delete the data in accordance with the specifications of the order, in principle after the end of the order.
Contractual services
We process the data of our contractual partners and interested parties as well as other principals, customers, clients, clients or contractual partners (uniformly referred to as “contractual partners”) in accordance with the data protection regulations of the Federal Republic of Germany (Data Protection Act, DSG) and the EU-DSGVO in accordance with Art. 6 para. 1 lit. b. DSGVO in order to provide them with our contractual or pre-contractual services. The data processed, the type, scope, purpose and necessity of their processing are determined by the underlying contractual relationship.
The processed data includes the master data of our contractual partners (e.g. names and addresses), contact data (e.g. e-mail addresses and telephone numbers) as well as contract data (e.g. services used, contract contents, contractual communication, names of contact persons) and payment data (e.g. bank details, payment history).
As a matter of principle, we do not process special categories of personal data, unless they are part of a commissioned or contractual processing.
We process data which are necessary for the justification and fulfilment of the contractual services and point out the necessity of their disclosure, if this is not evident to the contractual partners. Disclosure to external persons or companies will only be made if it is necessary within the scope of a contract. When processing the data provided to us within the framework of an order, we act in accordance with the instructions of the client and the legal requirements.
When using our online services, we may store the IP address and the time of the respective user action. The storage is based on our legitimate interests, as well as the interests of the users in protection against misuse and other unauthorized use. This data will not be passed on to third parties, unless it is necessary to pursue our claims in accordance with Art. 6 Par. 1 lit. f. DSGVO or there is a legal obligation to do so according to Art. 6 para. 1 lit. c. DSGVO.
The data is deleted when the data is no longer necessary for the fulfilment of contractual or legal duties of care and for dealing with any warranty or comparable duties, whereby the necessity of storing the data is checked at irregular intervals. In all other respects, the statutory storage obligations shall apply.
Provision of our services according to statutes
We process the data of our members, supporters, interested parties, customers or other persons in accordance with the data protection regulations of the Federal Republic of Germany (Data Protection Act, DSG) and the EU-DSGVO in accordance with Art. 6 para. 1 lit. b. DSGVO, if we offer contractual services to them or act within the framework of existing business relationships, e.g. to members, or are ourselves recipients of services and benefits. Otherwise, we process the data of affected persons in accordance with Art. 6 Para. 1 lit. f. DSGVO on the basis of our legitimate interests, e.g. if it concerns administrative tasks or public relations.
The data processed, the nature, scope and purpose of such processing and the necessity of its processing are determined by the underlying contractual relationship. This basically includes inventory and master data of persons (e.g., name, address, etc.), as well as contact data (e.g., e-mail address, telephone number, etc.), contract data (e.g., services used, contents and information provided, names of contact persons) and, if we offer services or products that require payment, payment data (e.g., bank details, payment history, etc.).
We delete data that are no longer required to fulfill the statutory purposes. This is determined according to the respective tasks and contractual relationships. In the case of business processing, we retain the data for as long as it may be relevant to the business transaction and with regard to any warranty or liability obligations. The necessity of storing the data is checked at irregular intervals. In all other respects, the statutory storage obligations apply.
Note on data transfer to the USA
Among other things, our website includes tools from companies based in the USA. If these tools are active, your personal data may be transferred to the US servers of these companies. We would like to point out that the USA is not a safe third country in terms of EU data protection law. US companies are obliged to release personal data to security authorities without you as the person concerned being able to take legal action against this. Therefore, it cannot be excluded that US authorities (e.g. secret services) may process, evaluate and permanently store your data on US servers for monitoring purposes. We have no influence on these processing activities.
Copyright
The copyrights and all other rights to content, images, photos or other files on the website belong exclusively to the operator of this website or the specifically named rights holders. For the reproduction of all files, the written consent of the copyright holder must be obtained in advance.
Anyone who commits a copyright infringement without the consent of the respective copyright holder may be liable to prosecution and, at most, to damages.
General disclaimer of liability
All information on our website has been carefully checked. We make every effort to ensure that the information we offer is up-to-date, correct and complete. Nevertheless, the occurrence of errors cannot be completely ruled out, which means that we cannot guarantee the completeness, correctness and topicality of information, including journalistic and editorial information. Liability claims arising from material or non-material damage caused by the use of the information provided are excluded, unless there is evidence of wilful intent or gross negligence.
The publisher can change or delete texts at his own discretion and without notice and is not obliged to update the contents of this website. The use or access to this website is at the visitor’s own risk. The publisher, its clients or partners are not responsible for damages, such as direct, indirect, accidental, pre-determined or consequential damages, which are allegedly caused by visiting this website and therefore do not assume any liability for them.
The publisher also assumes no responsibility or liability for the content and availability of third-party websites that can be accessed via external links on this website. The content of linked sites is the sole responsibility of their operators. The publisher thus expressly dissociates itself from all third-party content which may be relevant under criminal or liability law or which is contrary to public decency.
Changes
We may change this privacy policy at any time without notice. The current version published on our website applies. If the data protection declaration is part of an agreement with you, we will inform you of the change by e-mail or other suitable means in the event of an update.
Questions to the data protection officer
If you have any questions regarding data protection, please send us an e-mail or contact the person responsible for data protection in our organization listed at the beginning of this privacy statement.
Source: SwissAnwalt
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